I help brands find their emotional core — turning values, culture, and purpose into a compelling narrative system that audiences can feel.
incl: Brand Story / Naming / Narrative Platform / Tone of Voice / Messaging System

Advising brands on navigating Asia ↔ Europe with sensitivity, depth, and insight.
incl: Cultural Audit / Market-Specific Messaging / Launch Roadmap

From brand messaging to campaign lines, long-form storytelling to short emotional scripts — I craft language that breathes, resonates, and moves people.

incl: Campaign Copy / Editorial Pieces / Video Scripts / Transcreation（EN/FR/ZH / Content Strategy

Bringing sensory tasting journeys to live through menu narratives and F&B storytelling

inclu: Tasting Script / Event Narrative / Sensory Menu / Experiential Brief or Event

Audit and analysis brand to find their position and personality in the market.
incl: audience segmentations/ consumer insights/ persona/ competitor analysis/ brand architecture/ global and local markets strstegy