Hi! 你好！Bonjour!

I observe, connect, and tell stories that resonate — through strategy, words, and the quiet details that make brands unforgettable. ✨🔮🪐💫

Hi! I’m Tiffany — a cross-cultural strategist, writer, and storyteller.

With over a decade of experience across media, advertising, PR, and experiential design, I’ve led global campaigns and creative strategy across Europe and Asia — London, Paris, Taipei, and Singapore — collaborating with teams that speak different languages, yet share the same curiosity about people.

I’m trilingual in English, Mandarin, and conversational French, and I bring a sense of place into every brief I touch.

Anthony Bourdain once said, “Food, culture, people, and landscape are all absolutely inseparable.”
That’s how I see the world — where strategy meets sensitivity, and culture breathes through creativity.

My Asian roots ground me in intuition and detail;
my years in Europe expanded my sense of possibility — from refining my olfactory memory through wine and tea tastings, to connecting the dots between East and West, business and emotion, data and soul.

Beyond marketing, I’ve trained in sensory disciplines:

  • Sommelier course at KEDGE Wine School (Gérard Basset Wine Scholarship recipient)

  • Tea sensory certification in Taipei

  • Harvested grapes in Alsace and Champagne — (Riesling has my heart)

  • WSET Level 2 certified, currently pursuing Level 3 Wine & Spirits

These experiences taught me that taste, like storytelling, begins with presence.
Every project I take on is an exploration — of people, culture, and the subtle connections that make us human.

Outside of work, I find inspiration in Art de la Table and the rituals of cooking.
I’m also drawn to the marine world — learning to surf and recently earning my 30m advanced scuba certification.
My curiosity extends to jewelry craftsmanship, and traveling to explore the artistry of culture wherever I go.

I’ve worked across industries with a focus on hospitality, travel, food & drink, beauty, luxury, and jewelry — always weaving narrative and emotion into strategy.

Currently based in Asia, I’m open to remote opportunities in Europe and Asia, and able to work in the UK under an umbrella company (outside IR35).

“Where strategy meets sensitivity, and culture breathes through creativity.”