I observe, connect, and translate the world into stories — through strategy, language, and the quiet details that make brands unforgettable. ✨🔮🪐💫

Hi! 你好！Bonjour!

I’m Tiffany — a narrative-led creative, strategist, and cultural storyteller working between Asia and Europe.

I build emotional worlds, cultural meaning, and aesthetic systems that help brands feel more human.

I’m trilingual in English, Mandarin, and conversational French, and I often begin with one simple question:

What does this brand feel like in the world?

What is its personality?

How does it want to be feel like?

My career has taken me through media, advertising, PR, and design agencies across London, Paris, Taipei, and Singapore — where I learned that strategy is not only analysis, but also intuition, cultural sensitivity, and the ability to see patterns where others see noise.

I grew up in Asia, where details matter, histories layer, and intuition is a language.
My long-standing appreciation for savoir-faire was truly enriched and deepened in Europe, a place where beauty is studied, craftsmanship is revered, every metier is valued, and curiosity about its way of life flourishes.

Europe simply gave me more rooms to walk into.

My curiosity is borderless — whether it’s visiting Versailles to midnight read Wikipedia in connecting the dots of all European bloodlines, flipping tarot cards and decoding symbology to reading astrology, Greek mythology, and Latin language(you’ll be utterly surprise how it helps to improves my French!), or tracing how ancient civilizations influence modern life.

I wander, observe, feel, and smell－cities, exhibitions, ateliers, and everyday rituals to understand what people care about and why. Especially the vibe and personality of each city brings about.

The years in Europe refined my sensibility for craftsmanship and savoir-faire — from wine and tea to jewelry, textiles, objects, and spaces. I’m drawn to how things are made, who makes them, and the stories their materials carry.

From harvesting my favourite Riesling in Alsace vineyards to studying at KEDGE Wine School (Gérard Basset Scholar), Taiwan Tea Sensory certification (20/20 blind test), and WSET Level 2 (currently pursuing Level 3).

I’ve come to believe that flavor, place, and craft share the same language — they reveal people.

I create with emotional intelligence, cross-cultural awareness, and an eye for beauty — shaped equally by culture, craftsmanship, and the human experience.

I believe stories are living structures — they hold memory, emotion, the tales that want to be told through generations, and the quiet truths people often forget to say.

Beauty is intelligence, and craftsmanship — whether in a bottle of wine, a piece of jewelry, or the way a brand speaks — always reveals the soul behind it.

If this resonates with you, let’s build something meaningful together. 🌸🌼🪸🐢